Expert's Guide to Corporate Gifts and Planning Your Company’s Corporate
Jane Moritz, Expert,
Kosher Gift Baskets,
Challah Connection and Kosher
Our years in the gift basket and food gift business have taught us
volumes about corporate gift giving. We are pleased to share this
experience and provide guidance in selecting
that will enhance your company’s image and make your customers happy.
A thoughtfully considered corporate gift-giving program is important for
all companies, large or small. Gifts can be sent to clients, prospective
clients and employees and are generally used to enhance a company
relationship. There are many types of gifts to give and are most
often given at holiday time (sympathy
are also often
given when there is a death in the family of a client or employee). The
most frequently given gifts are
gourmet gift baskets
filled with a variety of gourmet foods, logo-bearing merchandise, and
gift certificates. However, most people agree that a unique and high
quality food gift is more meaningful than a t-shirt or mug with your
company’s logo. Remember, great food touches people in a way that a logo
coffee mug will not!
Follow these simple steps and your corporate gifts will be a success:
1: Determine Objectives of your Gift Program
Looking to strengthen the relationship with existing clients? Looking to
get your foot in the door with prospective clients? Or, perhaps you’d
like to thank employees for their hard work. Awareness of these
objectives will lead you to the right corporate gift solution.
2: Establish Recipient List
Depending on the purpose of your gift, you may have several recipient
types within your list. Key questions to consider:
-What are their ages and genders?
-What are their interests (if you know them)? Any special needs or
interests? Special diets?
-What is their relationship to your company (employee? customer?)
-Shipping to home or office? If home, will family members be sharing the
gift? Are there young children? Are there family members with health
issues? If office, how many office mates will be sharing the gift?
If the gift is going to be shared with family or office mates, be sure
the gift has widespread appeal. However, truly targeting your gift is
the “home run.” For example, if you know that children will be sharing
the gift, be sure there is something in the basket they will love.
If you are sending gifts to several/many individuals at one address,
save shipping costs by bulk shipping all of the gifts to a designated
person who will distribute the gifts or put them into the internal mail
stream. Be sure to give that person a special thanks!
Step 3: Create a budget
How much do you have to spend? How much can you afford per recipient? Do
not forget to check for company gift-giving policies that may limit each
gift’s dollar value. If you are giving gifts to just a few clients, your
gifts can be larger and more expensive, especially if they are
“high worth” clients/employees. However if your budget needs to cover
gifts for many recipients, you will need to spend less on each. For a
quality food gift, you can expect to spend a minimum of $20 per
recipient, plus shipping (ground shipping anywhere in the US is
approximately $8-$10). Tins of rugelach, cookies or pastries are
appropriate gifts in this price range.
If your recipient list is large (more than 25), you have leverage to
negotiate volume pricing. Don’t forget to budget for
Ship early so you can use Ground shipping; the least expensive option.
Coast-to-coast shipping takes 1 week. If you ship too late, you will
have to pay for more expensive, expedited shipping. Be sure also to
double-check each address on the list you are giving to a vendor. While
the address may seem basic, it is the most common reason for late or
Merchandise vs Generic:
Tins filled with baked goods or candy, make great gifts. Should you
print your logo on them or not? The benefit of logo tins are that people
like to use empty tins for storage; paperclips, supplies, etc. So, long
after the contents are eaten, the recipient will be remembering you and
your company. If you want the extra mileage, go for the logo, however it
isn’t necessary as long as the gift is nicely packaged, high quality
Determine Type of Gift—Food
Gifts Recommended at Holiday Time!
Hands down, around holiday time,
are most appropriate. When choosing holiday gift baskets, it is
important to know your recipients and consider their dietary
requirements. Some popular diets include kosher, fat free, gluten free,
sugar free, and vegan. Of these, kosher is the most common and for this
reason, we recommend kosher gift baskets.
kosher gift baskets?
A kosher diet is widespread, and is often chosen by people who feel that
kosher is of a higher quality.
According to statistics from Integrated
Marketing Communications, Inc., in New York City, 7 million consumers
purchased kosher goods in 1997, and that market has now more than
tripled. Of those 7 million consumers, only 2 million (about 28 percent)
were Jews. A little more than 16 percent of those consumers were
vegetarians and lactose-intolerant. More than 19 percent were Muslims,
Seventh Day Adventists and other religious groups. Most notable,
however, were the more than 35 percent of those consumers who simply
preferred kosher foods.
If you are sending a food gift to a group of people, select a kosher
food gift. Think of it this way; if you go on a job interview, you
select the right clothes, brush your hair and look good! Think of kosher
as looking good and putting your best foot forward…kosher food means
high quality to many people and for many other people, their food
must be kosher. When you select kosher, you are showing good taste
as well as consideration for our diverse population.
food is of the best quality and most importantly, healthy. By sending a
kosher gift, you are considering more than one type of diet, and
customers will appreciate that you took the time to find a gift that is
both delicious and good for them.
Importantly, kosher foods do not look any different from non-kosher
food. You will not be offending those who do not want kosher food, but
your thoughtfulness will be appreciated by those that prefer or require
it. Kosher is a win/win choice!
Recommended Gift Card Text:
Corporate gift cards should be succinct and to the point. Some
acceptable phrases include:
Holidays, The XYZ Team
Loyalty is Greatly Appreciated, Joe Smith, XYZ Company
appreciate your business and look forward to another great year working
together, J. Smith, XYZ Company
information on writing gift card text,
Additional consideration should also be given to diseases like diabetes,
which is unfortunately on the rise and making sugar-free diets more
popular. Also increasing are gluten-free diets, as gluten has been
targeted as a cause of celiac disease.
the online kosher gift basket store, specializes in kosher gifts, with
some vegan, gluten free and sugar free products that are also kosher.
Step 5: Find a gift vendor
Now that you’ve considered your gift-giving purpose, recipient list,
budget, and the types of gifts available, you are ready to find a gift
vendor who can accommodate your gift program. It is important that the
vendor be well equipped to handle large orders. The company should have
access to high quality products and packaging, ability to accurately
ship to recipients, an attentive customer service department including
providing shipping recommendations and tracking information and finally,
should there be any issues at all with the gifts.
Follow this corporate gift-giving guide and you’ll be sure to send
thoughtful gifts that will be appreciated by all who receive them.
Challah Connection is a leader in Kosher Gifts and Kosher
Gift Baskets for corporations and consumers. With a focus on the highest
quality products and service, Challah Connection stands apart from its
competitors. Challah Connection is located in Westport, CT, 866-CHALLAH,
©2011, Challah Connection